The App Framework is an agile way to assemble integrations between Contentful and digital tools, allowing developers to quickly build apps that customize the content platform to fit business needs. The framework provides a design system, app versioning, automation capability, and easy distribution, empowering developers to create impactful solutions for talent retention, omnichannel experiences, and scaling content operations. With a focus on examples from editorial user experience, omnichannel experiences, and content factory use cases, the App Framework enables businesses to customize workflows, tailor user interfaces, connect tools and frameworks, and extend the platform's capabilities to create unique solutions. By providing a flexible and friendly framework with built-in features such as hosting, versioning, and automation, Contentful aims to make it easy for developers to build apps that solve real-world business challenges.