The Contentful Marketplace has expanded its offerings with the addition of the Frosmo Segments app, which integrates personalization software into the Contentful Content Platform. The app allows users to attach audience segments to content entries and target visitors in those segments, improving user experience and business performance metrics such as bounce rate and conversion rate. The collaboration between Frosmo and Contentful has resulted in a seamless integration that simplifies the process of adding personalization to websites, making it easier for creators and editors to work with the app without requiring extensive knowledge of the Frosmo Platform or Control Panel.