How Bang & Olufsen increased their ecommerce conversion rate by 60%

B&O, a luxury audio-visual design and production company, struggled with a monolithic ecommerce and CMS platform that was not meeting their customer needs. They wanted to connect with customers in different regions and languages on various devices and in-store displays, but lacked the tools to achieve this. A microservice stack with Contentful at its center has enabled them to design and implement seamless customer experiences both online and in-store. By merging their two websites into one and connecting ecommerce and IT systems, B&O has seen significant improvements in load times, conversion rates, and average order value. This transformation is a testament to the flexibility and scalability of Contentful's headless CMS and Commercetools' ecommerce solution.

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