Atlassian's ShipIt hackathon provided an opportunity for developers and content editors to collaborate on improving developer and content editor experiences when using Contentful, resulting in two new solutions that will improve productivity. The event allowed participants to build community and develop interesting projects in a comfortable environment, with the combined team discussing ideas and dividing into groups focused on improving editor lives and platform owner experience. Collaboration led to fresh ideas and faster project development, ultimately yielding top prizes at the hackathon. The outcome of the collaboration between Atlassian and Contentful will be two new solutions available to improve productivity for editors and developers.