API traffic on Black Friday 2025 climbs 33% year over year to 4.6 billion calls

Black Friday and Cyber Monday in 2025 saw a significant surge in digital shopping activities, with Contentful's APIs handling a remarkable 4.6 billion requests on Black Friday alone, a 33% increase from the previous year. This rise in API traffic reflects the growing reliance of retailers on digital platforms to deliver seamless shopping experiences, as consumers increasingly engage with online content for product information, pricing, and promotions. The Contentful platform's robust performance, maintaining a 99.99% uptime during high-traffic periods, underscores the critical role of APIs in powering personalized and efficient shopping journeys. Furthermore, the introduction of Contentful's Timeline feature aids commerce teams in managing content updates efficiently during peak shopping seasons, ensuring that digital experiences are well-coordinated and timely. As the shopping landscape continues to evolve, the ability to deliver content instantaneously and at scale remains essential, highlighting the importance of advanced digital infrastructure in supporting the dynamic needs of the retail industry.