In the realm of AI and machine learning (ML), advancements in cloud computing have made it possible to deploy AI-based software practically, leading to a new wave of innovation that offers real solutions to digital teams' problems, such as automation, content generation, scaling for global reach, and multiple languages. According to Mairead O'Donovan, Chief Product Officer at Contentful, we're seeing a "wave of AI tools that are delivering on the promise of time savings and speed." These innovations can help content creators by providing real solutions to automate repetitive tasks, generate high-quality translations, and scale their operations. Mairead emphasizes the importance of selecting the right tools and ensuring that content remains true to brand identity. With AI-powered translation and localization apps available in the Contentful Marketplace, content teams can use these tools to model localized content, preview it without waiting on a human, and reduce manual work. The integration of fast AI translation with accurate, nuanced human review is revolutionizing the field, allowing content creators to unleash their creativity and gain momentum in their work.