The WebP image format, developed by Google, has become a popular alternative to traditional formats like JPEG and PNG due to its ability to compress images without sacrificing quality. With features such as animation frames and alpha transparency, WebP offers greater editing and content delivery flexibility. Its benefits include faster website/application performance, better loading performance, interactivity, and visual stability, which can positively impact search engine optimization (SEO) scores. As more companies integrate WebP into their platforms, its adoption is increasing, with 79.2% of browsers worldwide supporting the format. To ensure compatibility, developers can use HTML source sets or the `<picture>` element, which allows for multiple image sources to be provided, and Contentful's Images API offers a convenient way to manage and optimize image resources.