Contentful is positioning itself as an agile Content Management System (CMS) by emphasizing its ability to provide a unified content access point, facilitate collaboration and planning among practitioners, and deliver optimized omnichannel experiences. According to Forrester, an agile CMS should have components such as a single content repository, brand consistency, competitiveness, easy collaboration and planning, and APIs that enable teams to manage their CMS programmatically. Contentful's features, including its API-first approach, content governance, and extensibility options, aim to address the challenges of traditional CMSes and provide a more agile and flexible solution for practitioners. By doing so, Contentful is positioning itself as a leader in the agile CMS market.