It's clear that many businesses are struggling to keep up with changing customer needs in a digital-first market, with 66% of business leaders believing they're lagging behind competitors in delivering optimal digital experiences. Companies can resuscitate their bottom line by adopting a customer-first approach across all channels and every level of the organization, embracing flexibility and rapid adaptation in response to shifts in customer mindset and external disruptions. To achieve this, businesses should adopt an accelerated digital vision, break down long-term goals into smaller strategy sprints, be nimble and expect to pivot, allocate capital to proven growth pathways, empower their team's agility, and invest in lighter, faster, and more agile platforms that offer flexibility to extend, pivot, and adapt to change. With the right approach, businesses can deliver highly differentiated customer experiences and power their future-ready business.