8 tips for better content localization

Creating content for global markets requires more than just translating it into different languages; it demands an understanding of cultural nuances that can affect how content is received by target audiences. To achieve this, companies need to adopt a localization strategy early on, considering factors such as idioms, expressions, and metaphors tied to specific cultures, inclusive language, passive voice usage, branded terms, script directionality, regional dialectical variations, and visual metaphors that may cause cross-cultural confusion. By taking these nuances into account, businesses can reduce the time and cost associated with updating existing content, ensure a consistent brand voice, and create digestible content for a global audience.