Usability is a key aspect of creating effective products that engage users, but it can be challenging to gather structured feedback from users without resorting to vague or unhelpful critiques like "crappy" and “slow". To overcome this challenge, product developers can use usability heuristics, which provide a framework for gathering more specific information about user interactions with an interface. Nielsen's 10 usability heuristics for interface design offer a useful breakdown of segments that can be studied, collected data from, and used to improve a product. By applying these principles, developers can create interfaces that are effective, efficient, and provide high user satisfaction, making it easier for users to interact with the product and increasing the overall user experience.