Serverless functions on Contentful offer a new way to bring code and content closer together by allowing event-driven workloads to run natively within the Contentful platform, eliminating the need for separate servers or webhook endpoints. Available to customers on Premium plans, these functions enable developers to execute code in response to content events or app actions, facilitating automation, enriching content with external data, and enhancing backend processes without the operational overhead of infrastructure management. This innovation simplifies development, reduces latency, and centralizes custom software, thus improving workflow efficiency for both technical and non-technical users. Serverless functions allow for the creation of reusable backend logic, enable advanced personalization, and support various tasks such as automating form submissions and validating user input. By streamlining the development process and enhancing performance, serverless functions are poised to significantly impact how digital experiences are built and managed, offering a competitive edge in creating dynamic, personalized content.