Contentful has launched the Contentful Certified Content Manager program to address the evolving roles of content managers, emphasizing the importance of strategic skills and platform fluency for leading modern content operations. This self-paced certification offers a comprehensive understanding of Contentful's capabilities, including content modeling, governance, personalization, and cross-functional collaboration, and is designed for content managers aiming to enhance their influence within organizations. The program includes various modules covering both foundational and advanced content management techniques, with optional live sessions for interactive learning. Completing the certification requires passing a 75-minute exam, resulting in a badge that signifies a deeper level of mastery and professional growth. This initiative is contrasted with Contentful's Verified skill badges, which focus on specific product knowledge, while the certification provides broader and long-term value, especially for those in leadership roles managing content strategy.