Best-of-breed ecommerce represents a strategic approach to developing online stores by integrating the most effective technology solutions for specific ecommerce functions, rather than relying on an all-in-one, monolithic platform. This approach contrasts with traditional methods, offering greater flexibility, scalability, and customization potential by allowing businesses to select and combine modular components best suited to their needs. This flexibility enables brands to avoid vendor lock-in and adapt to market changes swiftly, ensuring a future-proofed online presence that can accommodate emerging technologies and customer demands. By leveraging APIs, best-of-breed ecommerce facilitates seamless communication between different modules, supporting omnichannel experiences and advanced personalization. Contentful's platform exemplifies this approach, offering a composable content framework that empowers brands to enhance customer experiences and drive growth by using a diverse ecosystem of microservices and integrations.