In the blog post "9 Common Personalization Myths Businesses Need to Stop Believing," Esat Artug addresses several misconceptions surrounding the concept of personalization in marketing. Artug explains that personalization is not inherently intrusive or limited by regulations like GDPR, but rather it is an opportunity for businesses to engage customers by tailoring experiences based on their shared data. The post also debunks myths such as the notion that personalization is not scalable, is only for social media ads, requires high-level tech expertise, or is synonymous with segmentation. Instead, personalization is a process that can enhance customer experience across various industries without necessitating extensive resources or technology expertise. By starting with customer segmentation and gradually building on personalized interactions, businesses can effectively increase engagement and loyalty. Artug concludes that with the right tools and strategies, personalization is accessible and beneficial for companies of any size or budget.