At 3:00 am, New Relic's telemetry data platform serves as a crucial tool for engineers dealing with application alerts by ingesting data through its connector for Kafka Connect, allowing users to configure observability pipelines without coding. The connector, available on Confluent Hub and GitHub, simplifies error handling and supports Metric and Event telemetry data types with plans to include Log and Trace data types soon. Users can configure connectors using JSON through the Kafka Connect REST API, which manages retries, error handling, and dead letter queues. The blog post provides detailed instructions for setting up both Event and Metric connectors and demonstrates how to send sample messages to the New Relic platform, utilizing the Query Builder for monitoring. The post also highlights the advantages of using the Confluent Cloud for managed event streaming services and invites users to explore New Relic's free offering with 100 GB of data per month.