Boden, a clothing retailer with a substantial global customer base, has embarked on a digital transformation to enhance its responsiveness and data management capabilities, addressing the limitations of its legacy systems. By adopting event streaming with Apache Kafka and leveraging Confluent Cloud, Boden is transitioning to a microservice architecture that facilitates near-real-time data access and integration while avoiding the complexities of self-managing infrastructure. This shift enables Boden to better manage stock levels, streamline product information dissemination through a Product Information Management (PIM) system, and improve customer experiences by providing timely insights into buying behaviors and market demands. The transformation is driven by a strategic vision to blend off-the-shelf applications with custom solutions, positioning Boden to capitalize on business moments, like when high-profile figures wear their products, and to adapt swiftly to market changes. By focusing on education and standardizing business events and architecture patterns, Boden aims to maintain its industry leadership and attract top engineering talent, ultimately ensuring that its technology platform supports growth and competitive advantage even amid economic challenges.