You can now easily subscribe to Confluent Cloud using your existing AWS account, eliminating the need for a separate bill. This allows developers to access a managed Apache Kafka service that frees them from operational complexities, while also providing a complete event streaming platform with tools like Confluent Schema Registry and ksqlDB. With Confluent Cloud on AWS Marketplace, developers can simplify their use cases by streamlining data processing and curation, reducing complexity compared to implementing similar solutions using other services. The service is available in two options: Annual Commits and Pay As You Go (PAYG), allowing users to choose the billing method that best suits their needs. To get started, simply search for Confluent Cloud on the AWS Marketplace, select the subscription option, and follow the straightforward subscribing flow. Once subscribed, users can create clusters, set up their account, and start using the service to build event streaming applications with ease.