The text discusses the advantages of using pre-trained language models over building custom models in-house, emphasizing the reduced time, cost, and expertise required for implementation. Pre-trained models, such as those offered by Cohere, are developed by specialists using massive datasets and are often as accurate as custom models, making them a practical choice for businesses. These models are accessible via simple API calls, allowing companies to integrate advanced language AI capabilities without the need for extensive data collection, preparation, and infrastructure investment. Additionally, pre-trained models can be fine-tuned with custom data to meet specific needs, and they offer a range of applications, including named entity recognition, text classification, and summarization. The text highlights that many large companies prefer pre-trained models for their efficiency and effectiveness, enabling them to focus resources on core business activities rather than model development.