Generative AI is rapidly advancing, capturing widespread attention with its ability to create text, images, video, and music, and businesses are eager yet challenged to integrate these capabilities into their operations. This series of articles delves into the significance of generative AI models and offers perspectives on their deployment, highlighting the distinction between impressive demonstrations and reliable, market-ready applications. The current state of generative AI suggests it is only a component of broader intelligent systems, and its potential should be viewed through the lens of its integration with other AI capabilities, such as neural search and language understanding. The series emphasizes cautious optimism, advising that while generative AI shows promise, its reliability and practical applications are still evolving, necessitating a discerning approach to its implementation in products and industries.