In a discussion with UK Secretary of State for Science, Innovation, and Technology Michelle Donelan, Cohere's CEO Aidan Gomez emphasizes the importance of early engagement and experimentation with AI technology for future readiness. Cohere experts Sudip Roy and Neil Shepherd have published a guide to assist enterprises in selecting the right AI model, considering factors such as open-source versus proprietary options, model scalability, and support levels. The guide highlights the significance of choosing between general or tailored models based on specific use cases and performance requirements, and the distinction between transformational and incremental AI adoption strategies. Cohere has introduced new tools, including a semantic search system using Cohere Embed and Pinecone's serverless solution. Additionally, Cohere is involved in AI safety initiatives and has launched Aya, a multilingual open-source model in collaboration with a global network of researchers. The company joins the newly formed U.S. AI Safety Institute Consortium to further AI safety and development.