The text introduces North, a new enterprise-ready AI platform by Cohere that enhances workplace productivity and offers a variety of AI solutions, including Compass for business insights and several advanced language models like Aya and Expanse. It emphasizes the challenges of scaling semantic search in Retrieval-Augmented Generation (RAG) workflows for enterprise use, noting the introduction of Pinecone's serverless vector database architecture as a solution to manage resources efficiently and reduce costs. The partnership between Cohere and Pinecone is highlighted, particularly the integration of Cohere's Embed Jobs for asynchronous embedding generation, making it easier to deploy and scale semantic search systems. The text describes a practical application of this technology in building chatbots and search systems and outlines the process of encoding large datasets through Cohere's Embed Jobs, which simplifies handling massive amounts of data by processing embeddings server-side and offering efficient download options.