With the advent of supermassive context windows in AI, there's a perceived narrative that they could replace retrieval-augmented generation (RAG), but this isn't the case. While large context windows enable processing vast amounts of information, they incur significant computational costs and latency issues. RAG remains advantageous for enterprise use due to its efficient retrieval of relevant data, cost-effectiveness, and the ability to provide a reliable source of truth with traceable citations. RAG also facilitates agentic capabilities, allowing for personalized and dynamic applications across industries. Though large context windows can process extensive data, they may struggle with the nuances required for specific enterprise needs, whereas RAG systems offer flexibility and adaptability. Both systems have their merits, but RAG is particularly valuable for efficiency, performance, and scalability in real-world enterprise scenarios.