Cohere has reimagined its brand to highlight its role as a Natural Language Processing (NLP) platform designed to meet present-day business needs by making advanced language AI accessible to all companies. Collaborating with Pentagram Design, Cohere developed a visual identity that reflects its integration of language technology into everyday life, drawing inspiration from biology and neural networks. The brand concept, titled "The New Nature," emphasizes seamless interaction with NLP, mirroring the adaptability of natural forms. Cohere focuses on creating user-friendly language models that enhance digital experiences and support human-centric communication tools. The platform aims to empower businesses by facilitating communication, relationship-building, and operational efficiency on a large scale. The launch of Cohere's redesigned website showcases its vision for NLP and its practical applications for global enterprises, inviting users to explore the transformative potential of NLP technology.