Cohere has introduced a revamped pricing strategy for its platform, aiming to offer more flexibility and value to developers and businesses by providing a new free developer tier and simplified pricing plans. This new pricing model includes a freemium tier replacing the previous $75 credit program, allowing developers to experience Cohere's API with trial and production API keys, the latter offering significantly higher rate limits. The pricing changes also involve standardizing endpoint costs across model sizes and reducing embedding prices to encourage broader application development. Additionally, Cohere is refining its product terminology by renaming "finetuned models" to "custom models" and "baseline models" to "default models," alongside implementing user-friendly features such as QuickStart guides, accuracy metrics, and training logs to enhance the developer experience. These updates are part of Cohere's commitment to simplifying its platform and enabling developers to build innovative applications with ease.