Generative AI for enterprises presents significant opportunities, but its successful implementation depends on thoughtful strategies considering factors like run-time costs, latency, hosting, and data security. Cohere advocates for a flexible, holistic approach, allowing businesses to deploy generative AI on various cloud platforms without being constrained to a single model or solution. The Enterprise Guide to AI Safety by Cohere's experts addresses AI-related risks, emphasizing the need for transparency, especially regarding biases and inaccuracies in current AI models. The company is tackling the data transparency crisis through the Data Provenance Initiative, which audits AI datasets to improve documentation and accountability. With the support of global regulatory efforts, such as President Biden's Executive Order on AI and the UK’s AI Safety Summit, Cohere and other industry leaders are focusing on mitigating real, immediate threats posed by AI. Cohere's advanced embedding models, like Embed v3, and robust fine-tuning capabilities are designed to help enterprises build scalable, secure, and efficient AI systems. The company is also expanding its operations, as evidenced by its plans to increase its London office staffing in 2024, reflecting its commitment to advancing AI responsibly and effectively.