Cohere, a company focused on advancing natural language processing (NLP) for businesses, has announced the appointment of Martin Kon, formerly Google's YouTube CFO, as its new President and COO. With extensive experience in market strategy and commercial data analytics, Martin will drive Cohere's efforts to make NLP more accessible to businesses of all sizes, capitalizing on its potential to transform how companies utilize language data. His leadership is expected to help Cohere establish itself as a commercial leader in language AI by bringing high-demand products to market, optimizing existing offerings, and helping enterprises leverage the power of language models for various applications such as predictive text generation, search, and content moderation. This move is part of Cohere's broader strategy to unlock the potential of language AI across multiple industries, recognizing that a significant portion of human-generated data is in text form, yet remains underutilized by many businesses today.