Cohere signs world chess champion Magnus Carlsen as brand ambassador

Magnus Carlsen, a renowned chess champion, highlights the parallels between chess and artificial intelligence, emphasizing the importance of understanding fundamentals, strategic foresight, and sustainable advantages over short-term gains. This perspective aligns with Cohere's approach to building trustworthy AI tools that enhance human capabilities, reflecting principles of focus, discipline, and reliability. Carlsen, who recently won the Speed Chess Championship in London, continues to compete at the highest levels and is preparing for upcoming Freestyle chess events in Germany. The collaboration between Carlsen and Cohere was facilitated by The P11 Group, underscoring the growing role of AI in strategic decision-making across various fields.