Incorporating secure AI into technology stacks is crucial for early-stage startups to innovate and gain a competitive edge, as it allows teams to focus on high-value tasks rather than rote ones. To facilitate this, Cohere has launched the Cohere Startup Program, which is an evolution of their beta program designed to support startups in leveraging AI for business growth. This program offers early-stage companies, with Series B funding or below, a 25% discount on Cohere's AI models for a year, along with marketing exposure, technical support, and a platform to share their experiences. By participating, startups can enhance their AI capabilities across various departments, creating applications such as AI assistants and content moderation systems, thus increasing productivity and efficiency. The program also provides opportunities for visibility through co-marketing initiatives, helping startups showcase their successes with AI to a global audience, including potential investors and industry leaders.