In an insightful interview, Louise Herring discusses the multifaceted nature of AI transformation, emphasizing that successful AI adoption transcends technology, focusing instead on collaboration and meaningful business adaptation. She highlights the importance of defining clear, impactful problems for AI to tackle and the necessity of integrating AI as part of a broader business transformation rather than an isolated tech initiative. The challenges of moving AI from proof of concept to production are addressed, particularly the need for a domain-level focus to drive meaningful change. Herring stresses the importance of tracking AI implementations through a multi-layered approach and ensuring ROI is aligned with business performance metrics. In the retail sector, she identifies significant opportunities for AI to enhance the customer journey but warns of challenges related to customer trust and operational integration. Louise advocates for a responsible deployment of AI, balancing innovation with ethical considerations, and maintains that AI's transformative potential lies in its ability to improve decision-making and customer experiences.