Over a decade after the phrase "software is eating the world" was coined to describe software's increasing centrality in various industries, the integration of artificial intelligence (AI) is now accelerating this trend by enhancing software with new capabilities. The emergence of AI, particularly generative AI, is reshaping the marketplace by introducing new value propositions and competitive moats in the technology stack, which includes layers like applications, models, and cloud platforms. AI models derive significant value from the data they are trained on, necessitating the inclusion of data and machine learning operations (MLOps) as supportive layers. Companies are now leveraging fine-tuned models to differentiate their products, as seen in examples like Lensa AI and Jasper, highlighting the importance of both technical and business moats. Enterprises are encouraged to plan for extensive AI integration across various functions, drawing parallels to Google's widespread adoption of AI technologies. Feedback and user interaction data play crucial roles in iterating and improving AI models, while public galleries of model generations, as demonstrated by Midjourney and Lexica, enhance user experience and inspiration. The article emphasizes the dynamic nature of AI's impact on industries, inviting further discussion on the evolving landscape and competitive advantages in the application layer.