WhatsApp automation mistakes that get a number flagged
Blog post from CodeWords
WhatsApp numbers are typically flagged because recipients block or report unwanted messages, making consent quality, relevant content, clear identity, appropriate timing, and restrained frequency more important than technical implementation. Valid consent must be explicitly for WhatsApp and the specific message type, actively obtained, documented with its wording and date, refreshed when stale, and checked at send time; CRM contacts, purchased or scraped lists, subscribers from other channels, and contacts from unrelated brands do not qualify. Businesses should avoid misclassifying promotional messages as utility or authentication templates, identify themselves and the customer relationship immediately, keep messages concise and useful, avoid repetition and unsociable delivery times, and provide immediate, permanent, global opt-outs that accept any clear request to stop. Stronger programs obtain opt-in at moments of customer intent, set clear expectations about content and frequency, separate promotional and transactional subscriptions, and monitor eligibility, exclusions, sends, opt-outs, and ratings, while recognizing that providers do not validate consent and reputation recovery is slower than damage.
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