How Flipkart uses CodeWords to keep supply chain groups informed and unblocked on WhatsApp

Flipkart, India's leading e-commerce marketplace, transformed its supply chain communication by deploying a bot developed by CodeWords into its WhatsApp groups, replacing the previous Karix tool that only allowed one-to-one messaging. This innovation allowed for proactive status updates and instant Q&A within the groups, eliminating the need for manual message forwarding and reducing operational overhead to near zero. The bot posts updates automatically and answers questions in context, turning the groups into dynamic information channels and enabling Jay Bourasi's team to focus on tasks requiring human judgment rather than routine communication. This shift not only improved efficiency but also enhanced the functionality of the WhatsApp groups, making them self-service platforms that facilitate real-time information flow across warehouse leads, delivery partners, and operations managers.