Google News RSS: Generate, Filter, and Automate Feeds
Blog post from CodeWords
Google News RSS feeds offer a unique and open method for accessing structured news data without the need for API keys or authentication, by using predictable URL patterns to generate feeds based on topic, keyword, location, or publication. Despite being underpublicized, these feeds can be transformed into powerful tools through automation, enabling users to filter, summarize, and integrate news with existing tools, thereby enhancing efficiency in news monitoring and delivery. CodeWords provides a comprehensive workflow for leveraging Google News RSS, including scheduled feed parsing, AI-powered relevance scoring, deduplication, and routing of news to platforms like Slack, email, or Airtable. The system allows for the decoding of Base64-encoded redirect URLs to access direct article links, ensuring that the information remains useful even if Google's redirect formats change. This automated approach shifts the focus from manually reading news to processing it, thereby supporting various applications such as competitive monitoring, market signals analysis, and trend detection, all while maintaining compliance with Google's terms of service for personal use.
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