What Happens When You Let the Whole Company Loose on Your Own Product - Blog

In February 2026, Coder conducted its second company-wide hackathon, involving 27 employees across various roles including marketers, designers, engineers, and managers, who were tasked with creating new projects using Coder's products within a week. This initiative aimed to explore product functionality by encouraging diverse teams to propose ideas, collaborate, and produce working demos, culminating in live presentations at a company meeting. The hackathon revealed both the rapid prototyping capabilities enabled by Coder's development infrastructure and the potential of AI tools to empower non-technical teams to build functional tools, as exemplified by projects like a Kubernetes operator for easier resource management and an onboarding assistant tailored to new hires. The experience underscored the benefits of cross-functional collaboration and the surprising breadth of innovations that arise when the entire company is given creative freedom, reinforcing Coder's commitment to using its own tools to optimize development processes and encouraging further hackathons in the future.

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