The author discusses their transformative experience of transitioning Purple's E-commerce infrastructure from a single AWS EC2 instance to a more scalable and efficient Kubernetes-based system. Faced with the challenge of an exponentially growing company and infrastructure inadequacies, they opted for Kubernetes due to its powerful features and ease of use via Google Kubernetes Engine (GKE). This transition significantly enhanced their ability to manage high traffic during peak sales periods like Black Friday and Cyber Monday, reduced deployment failures, and improved developer productivity and satisfaction. The move to Kubernetes allowed for effortless scaling, reduced the need for constant monitoring, and enabled dynamic pull request environments, thereby streamlining the quality assurance process. The author, now at Codefresh, highlights the benefits experienced by other brands following a similar path and recommends Codefresh as a tool to facilitate the transition to Kubernetes, emphasizing its comprehensive support for various deployment strategies and workflows.