Bridging the communication gap between engineering and business can be achieved by translating technical benefits into financial metrics, emphasizing the value of uptime over downtime through calculations like annual revenue per minute. By improving code release times, organizations can significantly increase the value of software changes, as demonstrated by potential savings from expedited deployments. Estimating business value from engineering activities involves multiplying total engineering salaries by eight, though this multiplier can vary based on organizational performance. Reducing infrastructure costs by transitioning to cloud-native technologies and leveraging CI/CD platforms such as Codefresh can further decrease deployment times and expenses. These platforms offer features like caching and live debugging to facilitate faster deployments, and businesses are encouraged to explore these savings using available calculators and tools.