Kubernetes has emerged as a leading container orchestrator, prompting Codefresh users to seek improved tools for easier deployment, leading to a collaboration with Google Cloud to create an integration for streamlined app deployment on Kubernetes. Google Container Engine simplifies cluster creation and maintenance, while Codefresh facilitates code deployment and automation. New users benefit from up to $500 in Google Cloud Credits upon starting with Codefresh, and the setup involves creating a cluster via Google Cloud Console and connecting Codefresh to Google Cloud Platform. Additional support is offered through a webinar with experts from Google Cloud Platform and Codefresh, emphasizing the enhanced development velocity provided by a Kubernetes-native pipeline. Codefresh offers 200 free builds per month and $500 in Google Cloud Platform credits for new accounts to encourage users to begin deploying on Kubernetes.