Fast feature-branch deployment in serverless architecture poses challenges like long CDN replication times and the need for standardized workflows, but Dan Van Brunt from Klick Health demonstrates how Codefresh can significantly reduce deployment times to just over four minutes. By using a #GitOps approach, teams can quickly create feature branches and deploy working serverless environments, enhancing rapid development and collaboration. Codefresh, traditionally associated with container shipping, is also a versatile tool for serverless pipelines, especially when paired with The Serverless Framework. Dan has shared advanced pipelines that allow others to replicate his efficient workflow without starting from scratch, and newcomers to Codefresh are encouraged to begin with a free account or schedule a demo to explore its capabilities.