In response to the COVID-19 pandemic's disruption of in-person events, the Cockroach Labs marketing team adapted their successful "contacts for charity" initiative by creating a "virtual badge scan" program to continue supporting Women Who Code. Initially, the team had planned to expand their program, which involved donating funds to the non-profit in exchange for lead contacts at events, but faced challenges when conferences like Kubecon EU and Google Cloud Next were canceled. The innovative virtual badge scan allows individuals to provide their email addresses at virtual events, with each validated submission resulting in a $3 donation to Women Who Code, maintaining their charitable efforts amid the shift to virtual gatherings.