Cloud computing, while beneficial for productivity and cost efficiency, carries significant ethical implications that often go unnoticed due to the abstraction of its services. Rob Reid from LUSH Digital highlights the environmental, privacy, and human costs associated with cloud services, urging companies to scrutinize their cloud usage. Data centers contribute significantly to global carbon emissions, akin to the aviation industry, and the choice of cloud provider can impact environmental sustainability. Additionally, data privacy laws are complex, and companies must minimize stored customer data and understand their providers' transparency. The human cost involves the use of conflict minerals in data center infrastructure, which funds wars and leads to severe pollution, emphasizing the need for transparency and accountability in production pipelines. Reid advocates for informed action, stressing that while these issues may not be apparent in daily operations, they require attention and responsibility from those utilizing cloud services.