Booksy, a global digital appointment booking service for beauty, health, and wellness salons, has modernized its infrastructure to meet the demands of nearly 100 million bookings across 25 countries. Initially based on an on-premises IT setup with a monolithic architecture using Postgres, Booksy faced challenges as user numbers and service demands surged. To ensure scalability and customer satisfaction, Booksy transitioned to a cloud-first approach using Google Cloud and CockroachDB, which allowed for a shift to a microservices architecture. This change enabled the platform to remain resilient and available globally, offering additional business services like marketing and sales support. CockroachDB's ability to handle planetary-scale operations without manual management, along with its efficient backup and restore features, proved crucial in maintaining service continuity, especially during peak traffic periods. This infrastructure not only supports rapid scaling and geographic expansion but also ensures compliance with data localization needs, thereby protecting small businesses from potential losses due to downtime. Booksy's use of CockroachDB highlights the database's suitability for retail environments that require consistency, scalability, and resilience, as detailed in a Google Cloud case study and a comprehensive report on distributed SQL databases.