A North American real-money gaming company successfully expanded into new regional markets while saving $1.5 million per expansion by utilizing CockroachDB, a database system that meets the performance, consistency, and compliance needs of the industry. The company faced challenges with data locality requirements, particularly due to the U.S. Wire Act, which mandates that betting data be processed within the state where the bet was placed. CockroachDB's ability to function as a single logical database with geo-partitioning allowed the company to comply with these regulations efficiently, without the need for separate databases in each state. This approach not only minimized the complexity and cost of maintaining multiple databases but also negated the necessity of hiring additional engineers for each new state launch, contributing to significant operational savings. The company's lean operations and faster product development were made possible due to CockroachDB's support and capabilities, which also enabled them to eliminate other software services, thereby further simplifying their technology stack.