Merchants like SeatGeek seek to simplify and enhance their payment systems through automation and API-driven approaches, while also adhering to standard data protection requirements. Spreedly, a payments orchestration service, transitioned from a legacy database to CockroachDB to address challenges in scaling and security associated with their previous NoSQL database. This migration allowed Spreedly to consolidate legacy systems and improve their architecture, resulting in better performance, high availability, and security for a global audience. CockroachDB enables Spreedly to store essential transactional data necessary for connecting customers to various service providers in the payments ecosystem. As Spreedly continues to expand their database topology to new regions, they aim to maintain fairness and flexibility in the industry, benefiting both large and small merchants.