Multi-region architecture is often associated with operational resilience, but it also offers advantages for companies aiming to expand into new markets, especially given the increasing number of data residency laws requiring data to be processed locally. This architecture helps mitigate latency issues, ensuring that users in distant markets receive optimal performance. It is generally more efficient and cost-effective than managing separate applications for each region, although it requires careful planning and the right tools to avoid complexity and expense. Multi-region deployments are particularly challenging for databases, which must maintain data consistency across locations. Solutions like CockroachDB simplify this by allowing a single database to operate across multiple regions, handling data routing and consistency automatically. This approach can lead to significant cost savings, as exemplified by a CockroachDB customer who saved $1.5 million per state by avoiding the need for additional hires to manage database complexity.