A major US-based electronics company successfully transitioned from MySQL to CockroachDB, resulting in significant cost savings and operational efficiencies. Initially challenged by the complexities and expenses associated with scaling MySQL for their cloud-native IoT applications, the company moved to CockroachDB self-hosted, benefiting from its automated data partitioning and routing, which eliminated many manual processes. However, maintaining this setup required considerable resources, prompting a further shift to CockroachDB dedicated, a managed service that reduced their operational burden. Despite the initial migration costing $200,000, the company saved $700,000 in the first year, achieving a 149% ROI. This transition not only reduced costs but also freed up developer time to focus on enhancing their software, underscoring the broader advantages of adopting a next-generation distributed SQL database.