The blog post explores the concepts of Recovery Point Objective (RPO) and Recovery Time Objective (RTO), which are critical metrics for IT resilience determining acceptable data loss and downtime, respectively, during system outages. It highlights the financial impact of IT downtime, driving companies to pursue near-zero RPO and RTO solutions. Achieving these objectives is complex, involving a multi-layered approach with database systems, clustering, and replication technologies. The post emphasizes the challenges and limitations of current methods, like active-active and NoSQL systems, and introduces CockroachDB as a solution offering zero RPO with built-in fault tolerance and ACID guarantees, reducing complexity and cost. It advocates for IT leaders to adopt advanced database technologies like CockroachDB to make zero RPO a standard for core business applications, highlighting its benefits in maintaining data consistency, minimizing downtime, and enabling innovation without the trade-offs traditionally associated with data protection.