Mux, a company focused on simplifying video streaming for developers, utilizes CockroachDB for its high-availability and multi-cloud capabilities to prevent outages similar to the one that affected YouTube TV during the 2018 World Cup. By leveraging CockroachDB's distributed nature, Mux ensures its services can withstand node and regional outages without impacting users, which is crucial for live video streaming. Mux's products, including Mux Data, Mux Video, and Mux Player, are designed to handle the complexities of video processing and distribution, allowing developers to focus on delivering quality content. CockroachDB's operational simplicity and support for multi-region deployments play a significant role in managing Mux's video metadata and ensuring resilience and performance across its infrastructure. The company plans to transition more of its systems from Postgres to CockroachDB, attracted by its ease of use and zero RTO/RPO capabilities, while also exploring the development of specialized hardware for video transcoding to stay competitive.