As re:Invent 2025 unfolds in Las Vegas, the collaboration between Cockroach Labs and AWS is highlighted, marking a year since their Strategic Collaboration Agreement. This partnership has enabled the development of advanced applications across fintech and gaming, leveraging CockroachDB's cloud-native, PostgreSQL-compatible distributed SQL database for scalability and resilience. Deployed on AWS, CockroachDB enhances performance with its elastic scale and global resilience, crucial for genAI applications and financial services that require stringent consistency and compliance. The database's architecture supports multi-region deployments, ensuring high availability and low latency, which is vital for industries like gaming that demand real-time, always-on capabilities. Cockroach Labs and AWS also co-hosted events to guide customers in building genAI-ready applications, emphasizing modern data infrastructure that withstands the demands of AI-driven environments. At re:Invent, attendees are invited to explore these innovations through various sessions, live demos, and networking events, underscoring the continued evolution and impact of this collaboration in the tech landscape.