Nexxiot, a TradeTech pioneer in tracking unpowered freight assets using solar-powered IoT devices, adopted CockroachDB as their primary database to meet the demands of their global platform. With a focus on resilience, scalability, and minimal operational overhead, Nexxiot's Principal Site Reliability Engineer Alexander Berger selected CockroachDB over other distributed SQL databases due to its ability to deliver horizontal scaling, strong consistency, and cloud-native operations without compromise. The company transitioned to CockroachDB alongside their existing stack, introducing it gradually while maintaining a low-pressure adoption strategy, allowing them to realize early benefits and reap improved reliability and responsiveness for their customers. Today, Nexxiot operates dedicated CockroachDB clusters in multiple regions, ensuring compliance with data sovereignty requirements while optimizing latency, and has achieved seamless upgrades, consistent availability, and predictable scaling, making it an ideal choice for teams requiring a transactional, globally scalable OLTP system.